For the anniversary of the company we created a redesign that builds on our Danish Modern heritage. The photographic simplicity and detailed typeface combine with the grid and colour system to create a sharp, simple and contemporary corporate identity. The colour system manifests in a circle, a representation of Reyner Banham’s seminal work ‘Architecture of the Well Tempered Environment’ that Steensen Varming reprinted as part of an ongoing commitment to the education and collaboration of engineers and architects. Each colour represents our key disciplines: mechanical engineering, lighting design, sustainable design, electrical engineering and a combination of these, building services. It also draws on the use of colour in built systems, and the now ancient practice of colouring the edge bind of paper drawing sets.
The Steensen Varming custom fonts are an integral part of the rebrand – from the letters that appear in the logotype, to the text you are reading on this website – that ensure a distinct typographic identity and consistent company image. Design details such as the ‘chiselled corners’ and the ‘sharp bends’ of the letterforms reference the detailed world of Steensen Varming and establish a unique look without compromising legibility, even in small point sizes.
The identity was created by Søren Varming of Punktum Design, grandson of our founder Jørgen Varming, in association with Henrik Kubel of A2-TYPE for the Varming typeface.